Customers are
the key ingredient in your business. As the saying goes ‘the customer is always
right’. Mauricio Villamarin says that businesses are built on relationships
.Good relationship with patrons mean more work and more profit and a good
reputation which is always a plus.
Mauricio Villamarin is a
CEO of a reputed organisation and he points out that there are different ways
to enhance and improve customer relationship in your business. These are
A Satisfied Customer Always Comes Back
Since businesses
are based on relationships, a happy customer is a returning customer. Happy
customers refer the services to their friends and family and thus the business
gets new users. This is how brand loyalty is established and the business
grows.
Keep Expectations Real
It is important
to set realistic targets for your customer service. If you make unrealistic
promises and cannot deliver your reputation will be damaged and you will lose
business. However, if you under promise and deliver more than expected, it will
set a good example of your competence.
Be ready to Help
Business is all
about making connections. Try to build connections with the people you meet and
see if you can help them in any way no matter how little that is. This will pay
bonuses in the future and build your network.
Document Properly
Proper
documentation is very important for maintaining good rapport with the
customers. You should have records of every transaction and communication with
your customers to maintain transparency.
A Quick Response
Prompt response
to a customer’s enquiry can mean a lot. A simple reply, for ex, ’message
received’ makes all the difference. And more important is getting back to that
enquiry as soon as possible and try to solve it.
Be Persistent
Last but not the
least is to be persistent in your
follow ups. Set up reminders and follow up older leads so that you know where
they are. A good salesperson is all about being tenacious. Customers appreciate
a persistent effort by businesses to meet their requirements.
Today’s
competitive world says Mauricio
Villamarin is all about customer management or customer services. So while
the basic purpose is to cater to the customers the added connotation is to set
realistic expectations and fulfil that.
To know more on
the responsibilities of a CEO, read - http://mauriciovillamarinmartinez.wordpress.com/2014/12/02/serving-others-with-leadership-skills-mauricio-villamarin-explains-the-not-talked-about-leadership-trait/
